Gründerin sani whoo, Sanaz Hughes

Behind every piece of sani whoo lies a personal story

Mine began in 2020 with the birth of my son and the desire to always carry his name with me as a symbol of our belonging. I was bursting with creative energy and wanted a playful, everyday bracelet that was also high quality. So I started experimenting with different gemstones and randomly chose agate for my own bracelet - a stone known for bringing hidden things to light.

What began as a loving symbol quickly grew into a small business thanks to the enthusiasm of others. In 2022, I took the next step and co-founded a fine jewelry label that gained international recognition and even made its way to Hollywood.

hände die ein armband anfertigen

But my heart beats for the personal, the simple and at the same time unique.

In 2024, I founded sani whoo to return to what originally excited me – the joy of creating in an environment where I can be completely myself.

With my bracelets I want to celebrate fun and playfulness. They are not just pieces of jewelry, but an expression of individuality and joie de vivre. Each design is designed to stand out from the crowd and to honor the uniqueness of each wearer.