Gründerin sani whoo, Sanaz Hughes

Behind every piece of sani whoo there is a personal story

Mine began in 2020 with the birth of my son and the desire to always carry his name with me as a symbol of our connection. I was brimming with creative energy and wanted a playful, everyday bracelet that was also high-quality. So I began experimenting with different gemstones and randomly chose agate for my own bracelet—a stone known for revealing hidden things.

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But my heart beats for the personal, the simple and at the same time unique.

In 2024, I founded sani whoo to return to what first excited me—the joy of creating in an environment where I can be completely myself.

With my bracelets, I want to celebrate fun and playfulness. They aren't just pieces of jewelry, but an expression of individuality and joie de vivre. Each design is designed to stand out from the crowd and celebrate the uniqueness of each wearer.